Last time we looked at the logo design, we discussed the possibility of having the letters “carved” into the trunk. If you’ve ever carved letters into wood, then you know that straight lines are the most efficient way to go.
Eric is well aware of this, but just because you know you’re using straight lines, doesn’t mean there isn’t any freedom in the shape of the letters!
This is clear in the few dozen iterations that Eric just sent to us. Obviously, we need to spend some time thinking about how the letters will look once carved into the wood. What kind of feel does the style give us? How legible should it be? Should the B’s be identical? So many questions…
Anyhow, take a look, and let us know if you have any thoughts!